Updated: 10/04/2025 19:26:05
Filibertos
Filiberto's Mexican Food is a regional fast-casual Mexican brand based in Arizona, promoted as "Arizona's Favorite Mexican Food." The chain emphasizes fresh, daily-made preparations (including carne asada), a broad menu spanning tacos, burritos, combo platters, tortas, bowls, breakfast and a kids menu, and value-driven weekday specials and convenient service options (drive-thru and takeout).
Brand positioning and identity
Filiberto's presents itself as a long-standing Arizona favorite with family roots (Tenorio family origin), using imagery, logo and copy to reinforce local recognition and approachable, value-oriented Mexican fare. [1]
Breakfast and kids offerings
Breakfast menu includes plates and burritos (Huevos Rancheros, Machaca, Spanish Omelette) with side options; the Kids Menu features junior portions (Jr Quesadilla, Jr Bean & Cheese, Chicken Nugget meal) typically bundled with a small side and dessert. [2]
Company history and roots
Filiberto's traces its origin to the Tenorio family and describes multi-decade growth in Arizona, positioning itself as a locally rooted concept with long-term presence in the region. [3]
Convenience, service model and locations
Filiberto's promotes takeout and drive-thru service, with select locations offering 24-hour drive-thru. A Restaurant Locator on the site provides addresses, directions and location-specific details. [4]
Menu structure and categories
The online menu is organized into Burritos, Tacos, Combo Platters, Tortas, Bowls, Breakfast and Kids Menu, with each item shown alongside a brief ingredient line and price; category filters on the menu page allow focused browsing. [5]
Ordering guidance and location-specific notes
The online menu lists item prices and basic ingredient lines but recommends contacting individual restaurants or using the locator for exact availability, customization, hours and allergen or special-request guidance. [6]
Pricing and value promotions
Menu prices vary by item and combo: burritos roughly $9–$22, combo plates ~$14–$19, tortas ~$8–$12, bowls ~$12–$15, breakfast items around $11–$12, kids meals about $7–$8. The site highlights rotating weekday specials (examples: Taco Tuesday, 3 Rolled Tacos Monday, Jr Quesadilla Friday) to drive frequency. [7]
Signature items and common ingredients
Core offerings include carne asada, pollo asado, fish, carnitas and vegetarian options. Recurring components are pico de gallo, guacamole, rice, whole or refried beans, cheese, cabbage for fish tacos and tartar sauce for fish items. [8]
Visual presentation and calls to action
The homepage uses hero photography of signature dishes, prominent CTAs such as 'See Our Menu' and 'Find a Filibertos', and product imagery to guide customers to ordering and location tools. [9]
References:
Additional Sources:
10. Filiberto's — Homepage (overview, promotions, brand) [https://filibertos.com]
11. Filiberto's — Online Menu (items, pricing, categories) [https://filibertos.com/menu]