Updated: 10/05/2025 19:36:29
Krispy Kreme
Krispy Kreme is a global doughnut and coffee brand best known for its Original Glazed® doughnut and the in‑shop “Hot Light” experience. The company sells fresh hot doughnuts and beverages through retail shops, online ordering (pickup and delivery), a mobile app and rewards program, catering and fundraising services, grocery distribution of packaged assortments, and corporate resources for careers and investors.
Brand overview and mission
Krispy Kreme was founded in 1937 and emphasizes freshly made doughnuts, joyful shareable moments and a consistent customer experience across stores and digital channels. Its mission centers on making high‑quality doughnuts daily and creating togetherness through food and service. [1]
Catering and bulk orders
Krispy Kreme provides catering services and party bundles for events and group orders, offering specialty dozens and customizable assortments to serve meetings, celebrations and corporate events. [2]
Corporate resources: careers, investor relations and responsibility
Krispy Kreme publishes corporate information for job seekers, investors and the public, including career opportunities, investor news and reports on corporate responsibility and governance. [3]
Fundraising programs and community support
Structured fundraising programs help schools and nonprofits raise funds through doughnut sales and promotional offers, often including incentives or bonuses for qualifying group orders. [4]
Gift cards, social channels and customer support
The company offers physical and electronic gift cards, active social media engagement and customer support resources (FAQs and contact options) for account and ordering assistance. [5]
Grocery and retail distribution (Delivered Fresh Daily)
Beyond shops, Krispy Kreme supplies prepacked assortments to grocery retailers through its Delivered Fresh Daily program, extending brand reach into supermarkets and convenience channels. [6]
Krispy Kreme Rewards and loyalty
The Krispy Kreme Rewards program offers points, member‑exclusive offers and sign‑up incentives (such as a free doughnut). The app integrates rewards, ordering and promotions to drive repeat visits and engagement. [7]
Menu and product categories
Core menu categories include a variety of doughnut styles (glazed, iced, filled, cake, seasonal), hot and iced coffees, specialty lattes and chillers, plus rotating limited‑time collections and seasonal promotions to drive traffic and novelty purchases. [8]
Ordering channels and digital experience
Customers can order in‑store, online for pickup or delivery, or through the Krispy Kreme mobile app. The company emphasizes a digital‑first approach with app ordering, in‑app offers, and options for curbside or traditional pickup. [9]
Seasonal and limited‑time offerings
Krispy Kreme runs seasonal collections and limited‑time promotions (for example Fall Fair and Pumpkin Spice) that feature themed doughnuts and bundles available for short periods to encourage repeat visits and media attention. [10]
Signature product — Original Glazed® and the Hot Light
The Original Glazed® doughnut is the company’s flagship item and icon. Many shops feature a visible production line and a Hot Light that signals fresh, hot doughnuts are being made, forming a core part of the brand experience. [11]
Store network, flagship locations and shop experiences
A global storefront network includes local shops and experiential flagships (notably the Times Square location) that showcase production, merchandising and the Hot Light to attract visitors and tourists. [12]
References:
Additional Sources:
13. About Krispy Kreme — Company Overview [https://www.krispykreme.com/about]
14. Catering — Krispy Kreme [https://www.krispykreme.com/catering]
15. Delivered Fresh Daily — Grocery Distribution [https://www.krispykreme.com/deliveredfreshdaily]
16. Fundraising — Krispy Kreme [https://www.krispykreme.com/fundraising/home]
17. Gift Cards — Krispy Kreme [https://www.krispykreme.com/send-a-gift]
18. Investor News — Krispy Kreme [https://investors.krispykreme.com/news/news-releases/default.aspx]
19. Krispy Kreme — Homepage [https://www.krispykreme.com]
20. Menu — Krispy Kreme [https://www.krispykreme.com/shop/menu]
21. Original Glazed® — Product Page [https://www.krispykreme.com/menu/doughnuts/glazed/original-glazed-doughnut]
22. Rewards — Krispy Kreme Rewards Program [https://www.krispykreme.com/rewards]
23. Seasonal Promotions — Fall [https://www.krispykreme.com/promos/fall]
24. Store Locator — Find a Shop [https://www.krispykreme.com/locate/location-search]